As part of my quest for meaningful employment in the Toronto PR job market, I have created a short-list of agencies that I want to work for. A top three that’s built based on a number of criteria, such as: their team dynamic (many minds are greater than one, and I feed off of others), their clients both current and past (who the team and I will be communicating for is important to me), the possibility to move vertically within the organization (if you don’t plan to climb the ladder, you won’t), and, perhaps most importantly – professional growth potential (the real pay for me is knowledge. If I’m not learning, I’m losing).
It began mainly through word-of-mouth; recommendations made to me by other PR professionals who have either worked with, or for, an organization. Then it was on to exploring the online identities of said organizations on my own, digging up as much info as I could get my hands on.
I have been impressed with what I have found online. Creative by nature, most PR agencies have fun, interactive websites that reflect their innovative personalities. The Thornley Fallis website is a prime example of just that. It is cosmetically appealing (I’m sure having your own in-house design team helps), easy to navigate, but most importantly, it is useful. First off, it appeals to potential clients and provides them with a good glimpse into what TF does, and can do, which is of course a given. It also, however, features a number of different blogs, written by some of TF’s PR big guns, or gurus if you will. One such blog is TF’s Pro PR. The articles it features often provide a learning experience for the communicator both experienced and non. Like this one on Integrating Social Media with Traditional Media, for example.
I’ve also come across some other very informative blogs – much too many to list. As I am currently seeking employment, however, there are a couple that really stand out, and I was astounded to come across them.
This posting by Environic Communications’ Andrew Berthoff: “Tips for PR agency job interview success (well, at least this agency)”, is incredibly useful for someone in my shoes. And though the title may lead you to believe it is only helpful for getting work with Environics, in my opinion it goes far beyond that.
Another blog posting that comes to mind is one brought to my attention by a friend and colleague, Robyn Kuehl. It is posted on the Social Media Group’s blog, and is entitled “SMG is hiring – A LOT”. While it may not provide as much in the way of resources, it is very appealing to me. It, of course, aligns very well with what I’m currently trying to accomplish, and that is, get work!
So, I would like to take this time to say thank you to the many great PR minds out there for taking the time to share their knowledge. The boat-load of resources that I’ve found through your websites and blogs, like that of Environics, are the tools that are currently driving me toward success. Let me assure you all, it is much appreciated.
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Thank you for reading what I have to say today. Signing off, this is Adam Weitner