Success, Positively

You may often hear about the power of positive thinking, and in a very negative way think to yourself: “what a load of crap!” I can relate to this way of thinking – I spent many years being cynical all the time. It did me no good to be that way, and I eventually realized that I was setting myself up for disasters time and time again.

Now, I’m not going to sit here and tell you that you can change the world by being positive all the time. I also won’t tell you that you can avoid negative things happening in your life, just by being positive. What I am going to tell you is this: a positive attitude and mentality, success, and positive outcomes all go hand in hand with each other. In other words, if you believe you can achieve something, and you maintain a positive attitude even when times get tough, you will prevail. If you give up, of course, you will fail. Basically; what the mind thinks is what the mind will attain and / or make happen. So, if the mind thinks that failure is immanent, it sure is! Your thoughts are shaping your life, whether you want them to or not.

A great example of this is in a competition where you have two or more athletes all up for one prize or goal. Alan, Mark, and Joey (real scenario, made up names) are all competing at the same level, and are of very comparable skills and physical attributes.

Alan feels ready to take on the competition even though he knows he is up against tough competitors, and he is confident that he will win – it shows in his actions, even on his face. Mark feels pretty confident but he’s still not 100 per cent sure of himself, and Joey, though he knows he is an amazing athlete, does not feel up to par to be competing with Alan and Mark.

Joey has a negative attitude toward the outcome of this competition, before it has even begun. Just like the way the positive energy showed on Alan’s face, Joey’s  negative attitude is shining strong too. Unfortunately for him, the judges of this particular competition are looking for the athlete who is most confident in what they do, even if they do it with slightly less gusto than those against them.

Alan, of course, won this competition, though even he agreed that he was not the better athlete of the three. It was his opinion that Joey was likely to be the best in this competition, but he was determined to win, and maintained his positivity through to the end.

A cheesy example, maybe, but if you take anything from this, than I don’t mind being a bit of a cheeseball. If I can sway just one negative natty to try positive thinking I have done my job here. Just remember that positive thinking and attitude don’t just come over night. It takes a lot of practice to go from being negative all the time to being positive. It gets easier once you see results, so just be positive – positive thinking will prove its power to you to!

Big Debts, Bigger Campaigns

gm-logo

Depending on the industry you’re in, your target audience, and a number of other factors, advertising can provide great return on investment. The automotive industry, for example, is one that truly benefits from its presence in both traditional and social media spaces. Without question.

However, when a company is billions of dollars in debt, and on the brink of bankruptcy, is an ad campaign a wise way to make use of company cash? And, even more so, a clearly pricey campaign at that?

I’m going to have to answer that question with a big NO!

Below is the latest and greatest in GM advertising. While I do like the ad, for several reasons, it is certainly overkill. Click the video to watch.

[youtube=http://www.youtube.com/watch?v=a-oEudd6AYM]

I agree with you GM, you have some serious re-branding to do. You do need to remind the public that you are a true American auto manufacturer. But you also need to regain people’s trust by building quality vehicles and standing by your warranties. Perhaps you could start doing this with a low-budget ad campaign. Maybe create a contest for third-year advertising or design students. They could do the work for you while gaining valuable experience – it would be a win win!

I do have faith in you GM. Do me proud, and please, spend the big bucks on your advertising, when you’re making the big bucks.

What is he up to?

Harper_devilHarper’s conservatives are fostering the private sale of Chalk River; Reactor division. Why? To balance the books and level out the budget. But could this not be just a quick fix, and cost us in the long run? Much like the sale of the 407 highway, it is my opinion that in the long run, we are much better off keeping our public / government owned assets. The sale of the 407 brought in instant cash, yes, but the money lost 25 years from now will be astronomical.

Harper’s government is also allowing $7 million in bonuses to go out to four top execs at CPP, despite heavy losses under those same execs’ watch.

What is he up to? Do you know? I personally have no clue, though I would like to know.

I think that he knows his only chance to get away with his dirty work is now. He knows that we have no clear choice for a leader, and is doing his darnedest to be sure that the image of what could be our next leader is all but shattered. So it makes sense to me that he feels he can get away with anything.

I only hope that his deceitfullness can be uncovered once and for all, and he can be overthrown by a vote of non-confidence.

What are your thoughts?