About Adam

Adam Weitner A originalsize 001

Adam is a Digital Account Manager focused on consumer marketing at Edelman Toronto. He specializes in telling stories online through social strategy, content direction and development, and channel planning for some of Canada’s most distinguished and beloved brands.

After successfully completing the Public Relations Diploma Program at Algonquin College in Ottawa, Adam began his career leading all marketing communications, internal and external, as well as event planning for ServiceMaster of Ottawa. In the Spring of 2010, Adam moved to Toronto where he joined a national PR agency as a member of the Digital Practice, and worked with Fortune 500s and global accounts.

Looking to expand his horizons and get more traditional PR experience that would build on his digital skills, Adam moved to a smaller boutique agency where he led the media planning, media relations and overall strategy for one of Canada’s largest real estate firms. His skills cover both ends of the spectrum from digital to traditional, and everything in between, and he has experience working with a number of client types, from consumer goods to healthcare to corporate and government relations.

When he’s not working, traveling or out on the links, Adam keeps busy in his role as co-organizer of PodCamp Toronto, Toronto’s largest free gathering of new media professionals.

Specialties:

  • Content creation
  • Online communications strategy
  • Community management
  • Digital production management
  • Project management
  • New business pitching
  • Traditional media outreach
  • Event planning and organization
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