Adam is a Digital Senior Account Manager focused on consumer marketing at Edelman Toronto. He specializes in helping his clients tell their stories online through social strategy and channel planning, content direction and development, and digital production project management.
After successfully completing the Public Relations Diploma Program at Algonquin College in Ottawa, Adam began his career leading all marketing communications, internal and external, as well as event planning for ServiceMaster of Ottawa. In the Spring of 2010, Adam moved to Toronto where he joined a national PR agency as a member of the Digital Practice, and worked with Fortune 500s and global accounts.
Looking to expand his horizons and get more traditional PR experience that would build on his digital skills, Adam moved to a smaller boutique agency where he led the earned planning, media relations and overall strategy for one of Canada’s largest real estate firms. His skills cover both ends of the spectrum from digital to traditional, and everything in between, and he has experience working with a number of client types, from consumer goods to healthcare to corporate and government relations.
When he’s not working, traveling or out on the links, Adam keeps busy in his role as co-organizer of PodCamp Toronto, Toronto’s largest free gathering of new media professionals.
- Digital production management
- Client relationship management
- Content strategy and creation
- Project management
- New business development
- Creating marketing strategies with earned at their core
Homepage image courtesy of Flickr user Phillip Grondin